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June 2008.

At the beginning of June, we started advertising in the city of Đakovo using highly aesthetic advertising media - citylight panels. To that purpose, two creative and recognisable design-graphic solutions for our leading products under AS and FLUX brands have been developed and posted on 11 citylight surfaces in the city of Đakovo.

MARKETING ACTION  “New as just for you!“
May 2008.

In May, we initiated a marketing action for our line of household cleaning agents under the AS brand “Novi as samo za vas!“ /”New as just for you!”/.
Our primary action goals were direct differentiation, recognition and awareness rising in customers regarding this quality brand. Since we marketed the said products under a new appearance – new name, packaging, label and enhanced formula – we wanted to introduce the said elements to the public. To this purpose we complemented marketing through classical media with jumbo posters, television and marketing activities at the sales points. We also marketed the said products using smart marketing tags which attracted customers’ attention and gave personality to the product.

Jumbo poster 
“New as just for you!“                         TV Commercial “Ases from Meteor!”                                                                                                         
Novi as samo za vas! Asovi iz Meteora! :: TV reklama